Recent experiences suggest that passengers do not adhere to briefings
Research provides some guidance about presentation
The emergency briefing has been carefully vetted to include all of the important safety information. Recent real world experiences have confirmed that despite all good efforts, passengers do not listen or do not retain these important messages.
The above headline summarizes for consumers what the research of Brett Molesworth RPsych, PhD. , an Associate Professor in Human Factors and Aviation Safety at the University of New South Wales found in a scholarly article entitled:
Preflight Safety Briefings: Understanding the Relationship Between Mode of Delivery, Recall of Key Safety Messages, and Mood
Dr. Molesworth is not just a theoretical academician, although has qualifications are in both Aviation and Psychology. He is also a pilot, and holds a Commercial Pilot License with an advanced aerobatics rating as well as a Registered Psychologist.
He is no dummy; for rather than ask his airline management audience to read his erudite paper, he produced a different mode of delivery—You Tube and here are the key slides:
With humor the passengers looked away fewer times
With humor the passengers captured and maintained more
With humor the passengers recalled more
Dr. Molesworth gave the following message:
“The U.S. Federal Aviation Administration and similar agencies around the world require that passengers be provided with a safety briefing. But the regulations only stipulate what topics need to be included in a briefing.
‘The regulators need to be more proactive in their review and assessment of pre-flight safety briefings,’ Molesworth said. “Their focus should be on whether the intent of the briefing is achieved (passenger educated), as opposed to whether a briefing is provided or not.”
Here are some of the existing passenger briefings:
American Airlines Safety Video
Virgin America Safety Video #VXsafetydance
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