Important Research on Delivering Safety Messages to Passengers

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People do an ‘alarmingly’ bad job of recalling information from airline preflight safety briefings

Recent experiences suggest that passengers do not adhere to briefings

Research provides some guidance about presentation

The emergency briefing has been carefully vetted to include all of the important safety information. Recent real world experiences have confirmed that despite all good efforts, passengers do not listen or do not retain these important messages.

CALL TO ACTION: message needed to stop passengers from carrying bags out on Emergency Evacuation.

FAA should encourage Airlines to consider use of new visual tools for Aircraft Emergency Briefings to all Passengers, so said FDR

Passengers taking bags off during emergency = UNSAFE. Might FAA PSAs help change behavior?

The above headline summarizes for consumers what the research of Brett Molesworth RPsych, PhD. , an Associate Professor in Human Factors and Aviation Safety at the University of New South Wales found in a scholarly article entitled:

Preflight Safety Briefings: Understanding the Relationship Between Mode of Delivery, Recall of Key Safety Messages, and Mood


Dr. Molesworth is not just a theoretical academician, although has qualifications are in both Aviation and Psychology. He is also a pilot, and holds a Commercial Pilot License with an advanced aerobatics rating as well as a Registered Psychologist.

He is no dummy; for rather than ask his airline management audience to read his erudite paper, he produced a different mode of delivery—You Tube and here are the key slides:
































































With humor the passengers looked away fewer times


















With humor the passengers captured and maintained more


















With humor the passengers recalled more

















Dr. Molesworth gave the following message:

“The U.S. Federal Aviation Administration and similar agencies around the world require that passengers be provided with a safety briefing. But the regulations only stipulate what topics need to be included in a briefing.

‘The regulators need to be more proactive in their review and assessment of pre-flight safety briefings,’ Molesworth said. “Their focus should be on whether the intent of the briefing is achieved (passenger educated), as opposed to whether a briefing is provided or not.”

Here are some of the existing passenger briefings:

American Airlines Safety Video


Hilarious Southwest Flight Attendant – YouTube


Virgin America Safety Video #VXsafetydance





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