BRITISH AIRWAYS uses Odd FOD to attract Passengers to FLA Flights

Foreign Object Debris
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Foreign Object Debris

As passengers looked out of their windows as their BA flight prepared to depart Gatwick Airport for a trip to Florida, they saw a very unusual Foreign Object Debris. After they adjusted their glasses and their focus improved, they realized that an animal, not a denizen of Great Britain, an alligator was lying on the tarmac. Alligators are not on any FOD list.

Foreign Object Debris

As the vacationers scrutinize the object more carefully, it becomes clear that it was no reptile, but three deftly decorated models.

Adam Daniels, British Airways’ chief commercial officer, said: “British Airways has some fantastic deals to Florida available for customers to snap up as we fly to both Tampa and Orlando from Gatwick and to Miami from Heathrow. For those wanting to see some real alligators, customers can book an experience through British Airways Holidays and head to the Everglades National Park!”

Adam Daniels, British Airways’ chief commercial officer, said: “British Airways has some fantastic deals to Florida available for customers to snap up as we fly to both Tampa and Orlando from Gatwick and to Miami from Heathrow. For those wanting to see some real alligators, customers can book an experience through British Airways Holidays and head to the Everglades National Park!”

Foreign Object Debris

As explained in the article:

“The sighting was actually an optical illusion.

  • British Airways marketing stunt goes viral
  • Artist paints three models and arranges them to look like an alligator
  • London travelers were shocked
  • The painting process took five hours

Three models had been meticulously painted over five hours by Johannes Stoetter, a highly skilled artist, to create the effect.

“I love a new challenge,” said Stoetter, “and when British Airways asked me to create an alligator I couldn’t wait. I normally paint and photograph my artwork in a studio, so to see my artwork in front of one of the airline’s planes on a runway was a truly great experience and possibly one of the most challenging yet.”

Stoette’s entire process was captured in this time lapsed video:


[For those interested in the arts, here are some links to Mr. Stoetter’s art works. Incredible!!!]

Foreign Object Debris

For those working in airport environments, this story and the video are better vehicles, i.e. more likely that your audience will watch, to remind everyone of the need to be vigilant for FOD.

The PR people might label this visual reminder a Gator Aide?

 

ARTICLE: Alligator models help British Airways take a bite out of Florida tourism

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