CHINESE INNOVATION SUGGESTS NEW REVENUE OPPORTUNITY FOR AIRPORTS AND STIMULATES 1ST JDA CONTEST

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ARTICLE:  Spirits up: Chinese airport gives name to liquor sponsor

china

YOUR NAME HERE?

The life of a journalist, whose primary subject matter is infrastructure (“beyondbrics”), is full of scintillating (or not?) topics, such as residual-cost airline vs. compensatory agreements, the bond ratings for new runway construction and the always contentious and fascinating issue of privatization. Mr. Rabinovitch must have awakened one recent morning and opened his email to find a press release that announced that Yibin City Council agreed to grant naming rights for its airport to Wuliangye.

That name is the brand for the Chinese distiller of “the nation’s premier maker of grain-based firewater” (quoting Simon’s words to both evidence his excitement about the topic and the author’s intimate knowledge of the beverage!). It’s a great article and required reading for all who must read the turgid vocabulary and topics associated with aviation safety.

Mr. Rabinovitch does the serious journalistic duties and mentions the ethical question of naming the facility, where safety-oriented activities originate, after an intoxicating beverage. He queries whether a socialist country, even with its permissive capitalist activities, should allow the naming of a public facility after a private venture.

The article then reviews a number of possible brands that might appear on airport marquees around the world, such as

  • Johnny Walker Airport (a US airport)
  • Wild Turkey Airport (a US airport)
  • Roast Duck Airport (Beijing)

Clearly, following the precedent of naming the Redskins’ stadium after its brand name, it is likely that Memphis Airport would become FedEx© Field. Maybe Logan Field would be more appetizing as Baked Bean Field? Maybe the airport named for President Ronald Reagan (DCA) would welcome being named after the city’s baseball team—Washington Nationals Airport?

The possibilities are endless; so we would like to tickle your funny bone and ask our readers to submit, as comments (BELOW), your suggestions for Naming Rights of any US or international airport. The winning submission, in the severely demented judgment of the author of this post, will receive a picture of the renamed airport with the new marquee suitably photo shopped on it.

PLEASE SUBMIT YOUR IDEAS – THE CONTEST WILL CLOSE ON JUNE 17 12:00 EDT.

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1 Comment on "CHINESE INNOVATION SUGGESTS NEW REVENUE OPPORTUNITY FOR AIRPORTS AND STIMULATES 1ST JDA CONTEST"

  1. sandy murdock | June 7, 2012 at 1:22 pm | Reply

    the former Los Angeles Airport = X LAX?

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