JAPANESE PASSENGERS FIND AMERICAN CONSUMER CONVENIENCES TO BE EXCEPTIONAL

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ARTICLE: United expects first Dreamliner in September

boeing-787

The headline of this Chicago Tribune article highlights its hometown airline’s reception of the new Boeing 787 aircraft. United will be the first North American operator of this impressive new bird. As newsworthy as this theme may be, it seems that the Chicago Tribune buried the real revelation in the last paragraph and it highlights Chicago hometown aircraft manufacturer, the Boeing Company.

The 787 involves a number of engineering innovations, such as

  • construction from composites – carbon fiber and resins – that make the aircraft lighter and 20% more fuel efficient;
  • use of fuel conserving winglets;
  • Heads Up Displays which project critical data so that the pilots can see those numbers while still viewing through the windshield;
  • robotic manufacturing resulting in incredible degree of precision in the fuselage by applying layer after layer of composite tape.

More compelling from a consumer side are these new features: the largest windows and overhead bins available on commercial airliners, wider aisles and seats, much cleaner, moister air in the cabin and windows which dim rather than close. The results are measurable and this is the most encouraging news; the quote from the Chicago Tribune is most impressive (emphasis and the % added):

“A recent survey of 787 passengers by ANA showed nine in 10 said their overall experience met or exceeded expectations. A similar number [90%] expressed a preference for flying in the Dreamliner over other aircraft, and a quarter of passengers said they would go out of their way to book a flight on the 787 again.”

Those are impressive numbers from a consumer population known to demand high levels of passenger convenience.

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