Cheri Rudd has passed
NBAA key manager
God Bless her
Trade Associations represent an amorphous group of members; the public’s view of this collective can be an inanimate symbol. Such professional organizations are made of a set of real human beings, but it’s hard to recognize them.
When you entered the offices of the National Business Aviation Association, an Angel greeted you—even on a grumpy Monday morning before any coffee was consumed. That person, for the last 29 years, has been Cheri Rudd. Her positive, sprightly demeanor was so effusive that the visitor immediately sensed that this was a nice place to be.
If you had ever been to the NBAA offices before, she would know your name and likely remember how you took that needed coffee. Welcome has almost become a trite word; Cheri breathed authenticity back into that term.
NBAA staffers had a home advantage: everyone who came to headquarters, after passing through the entrance area was most likely in a good mood.
Cheri’s greatest talent was voice recognition on the phone. She answered the main number; so, there was a lot of traffic. Somehow, she discerned who was calling and made you feel like a valued person. I know, after being away from NBAA for years, she answered my telephone call and went directly to inquiring about my grandchildren. God gave his Angel a special talent.
The above picture is of the NBAA lobby without Cheri at her post. Her absence will be difficult to fill,
On behalf of the National Business Aviation Association (NBAA), President and CEO Ed Bolen today expressed the profound sadness of the staff and membership over the sudden loss of Cheri Rudd, NBAA’s longtime manager for office coordination, who passed away unexpectedly earlier this week.
“We at NBAA are heartbroken to have lost our friend and colleague, Cheri Rudd,” said Bolen. “Cheri was an extraordinary human being and a true professional. For as long as I can remember, Cheri has been the voice of NBAA, and the first point of contact for many association members. She greeted everyone – either on the phone or in person – with a warmth, grace and level of expertise that was both reassuring and welcoming.”
Rudd joined NBAA as a receptionist in 1990 after serving in similar positions with several Washington, DC firms. She quickly became known by everyone associated with NBAA as a reliable resource who possessed superior customer-service skills. If she did not know the answer to someone’s question, she knew where to get it.
Rudd was one of the first NBAA employees inducted into the association’s Order of the Orange Crate, which recognizes staff members who make NBAA a great organization.
NBAA extended its sympathies to Rudd’s surviving family members, including her daughter, Melanie, and grandchildren. Plans for a memorial service have not yet been finalized.
by Kerry Lynch
– October 19, 2018, 11:05 AM
Cheri Rudd, who served as the gatekeeper at NBAA as the manager of office coordination for nearly 30 years, died unexpectedly October 15. Rudd joined the association in 1990 as a receptionist after holding a number of similar posts in various other Washington, D.C. organizations.
“She quickly became known by everyone associated with NBAA as a reliable resource who possessed superior customer-service skills,” NBAA said. Rudd had an uncanny ability to recognize voices of the numerous callers into NBAA, as well as the almost a Radar O’Reilly sense of what visitors needed and where they should be directed as soon as they entered the NBAA offices.
“We at NBAA are heartbroken to have lost our friend and colleague Cheri Rudd,” said NBAA president and CEO Ed Bolen. “Cheri was an extraordinary human being and a true professional. For as long as I can remember, Cheri has been the voice of NBAA, and the first point of contact for many association members. She greeted everyone—either on the phone or in person—with a warmth, grace, and level of expertise that was both reassuring and welcoming.”
So highly valued to the association, Rudd was among the first employees to be inducted into the “Order of the Orange Crate,” a recognition of staff members who “make NBAA a great organization,” the association said.
Cheri dearly will be missed
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