It’s OK for an Airport Director to extol the contributions of her/his airport like RNO

Marily Mora
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The very wise American philosopher, also known as a football coach, Bear Bryant of Alabama (yes kids, there was a great Tide Coach before Saban), said “It ain’t braggin’ if it’s true.” That aphorism applies to the OpEd piece written by Marily Mora. She is the President and CEO for the RenoTahoe Airport Authority, and is responsible for leading and directing the Reno-Tahoe International Airport (RNO), and the Reno-Stead Airport (RTS).

marily mora

Generally, in polite society and business, proclamation of the success of an institution is frowned upon. Airports can and may make affirmative cases for their value to their communities. Why this exception from the rule against self-promotion?

Because the media is far more likely to publish the complaints of citizens who live near the facility and it is indeed rare when the businesspersons who depend upon their nearby airport for convenient travel and see the runway as a nod to international and national commerce. As an “attractive nuisance,” it is only fair to remind the “haters” of the reason why an airport is considered critical to the local economy.

Ms. Mora included a number of VERY convincing points in her Sierra Sun guest column. Here are a few of the highlights:

  • “…the airports generate an annual economic impact of $2 billion for the region.”
  • “As the 66th busiest commercial airport in the nation, Reno-Tahoe International Airport (RNO) serves approximately 3.4 million passengers per year.”
  • “…earned the highest rankings ever from our customers for safety and security, customer service and the cleanliness of our terminal.”
  • “…passed the Federal Aviation Administration Part 139 test, which involves a rigorous inspection of the entire airfield. RNO rebuilt a major taxiway to enhance aviation safety.”
  • “…refinanced debt in 2015, and RNO remains one of the most efficient airports in North America.”
  • “The Reno-Tahoe International Airport was proud to announce new flights in 2015,
      • on JetBlue to New York,
      • Volaris to Guadalajara,
      • Alaska to Boise,
      • Alaska to Orange County and
      • Southwest to Oakland.”

    Reno-Tahoe International Airport new flights

  • “With positive passenger growth in 2015 and record-breaking numbers in air cargo, Reno-Tahoe International Airport is giving lift to the Reno-Tahoe region.”


  • “We took the lead in educating our region about safe drone flying and host unmanned aerial systems business at the Reno-Stead Airport.”

Without this enumeration of the positive contributions of RNO and RTS, the citizens of the region would likely associate these two important transportation infrastructures with the nuisance aspect. Ms. Mora has added the attractive aspects.

Good job of getting out the affirmative case; all Airport Directors should not be shy about announcing what their institutions add to their communities.


Opinion: Progress at Reno-Tahoe airport bodes well for 2016

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